PT Duta Abadi Primantara (DAP), the market leader in the Home and Living Industry, has launched Serta®’s newest exclusive collections “Naturel™ Collection” that is focusing on “health and well-being.”
Serta®, a USA based brand, was first introduced by PT. DAP in Indonesia in 2000, with the purpose to serve the Indonesian market with its quality sleep. Shortly after, numerous subsidiaries were appointed in Malaysia, Singapore, Vietnam and Philippines to distribute and market Serta® mattresses.
Serta® is also trusted as the partner of many international well-known hotel brands namely Hilton Hotel chain around the world, Conrad Venetian Macao, Lily Beach Resort in Maldives, etc.
Inspired by the trends in today’s market, Serta® also launched its newest campaign; “Rest Well – Be Well”, where the emphasis lies in providing wellness, well-being and healthy sleep. “Everyone deserves to have well-being, a healthy balance of the mind, body and spirit, having a balance between work, play, rest, and sleep.. We have developed both the “Naturel™ Collection” with new advanced technology and materials to reach this goal.
Serta®’s Naturel™ Collection has been developed using new and innovative technology. HeavenlyFEEL™ Viscotech Foam, one of the newest features in Serta® Naturel™ Collection, is a unique material which has the ability to return to its natural shape faster than the previously used memory foam.
In addition, each mattress in this collection is upholstered with NaturalFit™ ergonomic Belgium Knit. This unique Belgium knit will enhance the comfort of the mattress, providing soft yet elastic surface.
The collection consists of four mattress types :