Serta® introduced the Japan-Exclusive Collection at Sleep&Co. Senayan City, Jakarta, on 7 October 2025. The launch event was attended by Serta® Japan team, including Mr. Hiroto Miyake, the President of Serta® Japan, and Mr. Soichi Koyama, Marketing General Manager of Serta® Japan.

Each guest is invited to try the mattresses and ask about the three models, the Grand SiriusTM, Premium SuiteTM, and Natural BreezeTM. Every mattress in this collection is designed to deliver cool restorative sleep and a new standard of luxurious comfort.

Drawing on exquisite craftsmanship, pioneering technology, and premium Japanese materials, Serta® Japan-Exclusive Collection is engineered to deliver a complete experience of refined cool sleep. Each mattress is equipped with Air-Let, an innovative cooling technology designed to keep the mattress fresh and maintain an ideal temperature by promoting continuous airflow and drawing excess moisture away.

To enhance the cool sleep experience, Serta Japan-Exclusive Collection is equipped with Double Cool Yarn. These two layers of fine woven yarn regulate temperature by quietly drawing warmth away and allowing the air to move freely across the surface, generating a long-lasting cooling effect.

Serta® Japan-Exclusive Collection is also the first mattress collection in Indonesia that features the 11-Zone High Pocket Spring system. By utilizing a group of high-carbon coils with exceptional durability, strength, and resilience, the 11-Zone High Pocket Spring is tailored to weight and movement, providing a softer cushion where the body needs relief and firmer lift where it needs support.

Better sleep translates into everyday benefits. Improved temperature control and airflow reduce tossing and turning, while responsive support encourages better spinal alignment, helping the body recover so you wake with more energy and focus. Serta® Japan-Exclusive Collection aims to help people experience true restful sleep, ensuring they stay active and feel ready for the day ahead.

Serta® Japan-Exclusive Collection is available at Sleep&Co. in Jakarta, Surabaya and Bali, and at selected Sogo and Metro Department Stores in Jakarta.