1931

SERTA® Inc USA

1990s

We Make The World's Best Matters Campaign

2000

SERTA® Indonesia Established & Launched All New Perfect Night Mattress with Technology :

  • FreeFlex Innerspring®
  • SensiFiber™

2003

The 1st national mattress with a flame-retardant system

2006

Launch SERTA® Pedic Collection

2007

Launch Embroidery™ Collection with Technology : 

  • KoolComfort™
  • ActiveGuard™
  • Continous Spring

2009

Launch LifeBalance™ Collection with several "First" Technology : 

  • FressshGuarantee™
  • Airflow™

2011

SERTA® Indonesia received Life Time Licensed from Serta® Inc USA

2012

SERTA® USA became #1 Mattress Producer in USA since this year until 2016

2014

SERTA® USA got Woman Choice award

2014

Launch Naturel™ Collection

2016

Launch New Perfect Spine™ Collection

2017

Launch iPedic™ Collection with Adaptive technology

2018

Launch AGM & Home Collection

2019

Launch Naturel with technology KoolComfort Viscotech, Serta JR, Serta Motion

2020

Launch Perfect Sleeper Collection with Technology :

  • Cool Fiber
  • ViroSafe

2021

Launch Perfect Sleeper Collection at AGM